Jim Iovino, managing editor of nbcwashington.com, visited class on March 10 to talk about how he got to be managing editor.

Jim started a hockey blog before blogs were really considered blogs near the end of the 90s.

Jim and his colleagues at the LCS Hockey blog were one of the first online publications to get credentials for its writers to go into the locker room.

They didn’t make money off of the blog because there was no online advertising, but they continued to do it to prove to “the man” that they could survive and succeed at blogging about the NHL.

You have to be able to shoot video. Gone are the days where you can cover a game, interview players and the coach with a voice recorder, write the story with quotes and be done.

As a journalist, you have to build a relationship with the media reps and the PR reps. If you both are comfortable with each other, your relationship will grow and you’ll get more stories.

This entry was posted on Thursday, March 10th, 2011 at 2:46 pm and is filed under Guest Speakers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.